Startup work is more risky and frequently fraught with difficulties, it is very similar to general software development. Startups, for instance, typically operate on a schedule, have few employees, and have limited resources. Integrating AI naturally eliminates all potential issues, offering startup founders unique advantages. Siri, Google Assistant, and Alexa are some AI-powered mobile apps. The market for artificial intelligence is expected to reach $1.84 trillion by 2030, according to research. Both sales and customer engagement rise as a result of this strategy. This blog will look into the benefits of using AI in enhancing mobile app development for startups.
What is AI in Mobile App Development?
AI in Mobile App Development is the utilization of artificial intelligence in developing mobile applications that produce extraordinary performance. To create applications that carry out tasks that typically necessitate the use of human intelligence entails combining techniques of machine learning and intelligent algorithms. Such activities include observing user behavior, automating processes, resolving issues, and collecting feedback. Clutch’s survey states that 61% of businesses believe that using AI in app development trends will help them gain a competitive advantage in the market.
AI is used in mobile app development in a variety of ways such as
- Planning
- Designing
- Coding
The market for AI in mobile apps is expected to expand significantly, reaching USD 251.1 billion in 2033 from USD 20.2 billion in 2023. Here are some real-life examples of how AI is making mobile apps better:
- Snapchat: Due to the integration of AI this social app has filters, facial recognition, and image processing. AI allows the users to build unique, engaging first-person experiences with real-time tracking by adjusting to the users’ eye movement.
- Spotify: Since it seeks to come up with playlists and music suggestions that are relevant, AI considers the behaviour of the listeners. It also increases user engagement and boosts user engagement and retention.
- Google Maps: It uses artificial intelligence to predict traffic patterns and provide precise location data. It significantly enhances the user's navigation experience and overall ease of use.
- Chatbots: AI-powered chatbots such as Facebook Messenger improve customer support by answering questions 24/7.
Benefits of AI in Mobile Applications
Let's take a look at some of the key benefits of implementing AI in enhancing mobile apps:
1. Personalization and User Experience
AI technology in smartphones continuously monitors a user's daily activities, from each user's Google search query to tracking their social media activities. This data is used to make personalised recommendations by utilising AI methods like NLP and predictive analytics. The customer experience, customer satisfaction, and ultimately customer retention rates are all effectively enhanced by these recommendations. E-commerce and retail are two examples of industries where these strategies are used most frequently. It enables you to position and market a specific product to people in the appropriate demographic in a more effective manner and helps your business better target its customers.
2. Process Automation
AI in mobile app development is used to streamline daily work tasks that typically consume most of an employee's time and automate processes to increase efficiency. Imagine a telemedicine startup: workers frequently spend several hours entering the basic patient data and updating records manually, which takes ample time and is prone to mistakes. Thanks to features like Optical Character Recognition (OCR), the newly developed app can read through patient records from uploaded documents without requiring the manual input of data. This streamlines operations makes them quicker, efficient, reduces errors, and has the added advantage of freeing the team time for patients rather than documents.
3. Predictive Analytics
An AI-powered smartphone application can analyse user data and offer the user visual recommendations and suggestions. Companies can meet customer needs in advance by offering appropriate solutions because of this. As a result, the company's decisions regarding product development and customer preferences can be based on predictive analysis. Predictive analysis powered by AI results in 20-30% higher conversion rates.
4. Advanced Security
Nearly all industries are affected by the possibility of fraudulent activities occurring within corporate structures. Statistics show that the financial sector is particularly hard hit by the shadow of crime. Because mobile app users are always at risk of losing their accounts when conducting transactions due to a lack of important security protocols, incorporating AI into their mobile app is crucial. You can develop an app with security features that can quickly respond to an invalid user account transaction using AI-powered mobile app development services. This application's primary objective is to determine whether the issue is brought on by an authenticated user or a fraudster attempting to access the system.
5. Advanced Search and Data Mining
The use of AI in the development of mobile apps enables the app to comprehend search intent based on user and browser preferences, resulting in highly relevant and accurate search results for users. By utilizing natural language processing (NLP) to comprehend the requirements of the client, the AI-powered application can further predict user intent. Even if the primary objective is not explicitly stated, this can be accomplished by analysing the query to comprehend the context of the research request.
For instance, suppose a customer searches for "pants with lots of pockets" while browsing an online clothing store. Although the user does not specify the keyword "upholstery pants," the AI model can understand the user's intent for the search, so the search results will include a variety of upholstery options. Combined with other options like image search and voice algorithms, which make it so much easier to find products we are interested in, it makes the AI-powered mobile app experience a smooth one.
How Much Does It Cost to Develop AI Mobile Apps?
The complexity of the AI, the size of the development team, the development platform, and the quantity of data that is needed determine the costs of developing an AI mobile application. However, there is a common formula for determining the cost of developing a mobile app:
Number of development hours x per hour rate.
The costs associated with developing AI mobile apps are influenced by the following key factors:
How Five River Technologies Help Startups in Enhancing Mobile App Development?
The use of AI is an important trend that is slowly becoming the new normal in mobile app development. It enables the design of exciting and future-appealing experiences, which are normally beyond app development technologies today. Consequently, the utilisation of artificial intelligence when developing startups’ new apps, offers competitive benefits. With such, they can create a futuristic mobile app or a digital product with huge potential to address customer issues.
FiveRivers Technologies focuses on data-driven, innovative solutions across sectors like AI, IoT, and blockchain. Integrating AI into their mobile app development would enhance their offerings significantly. Given FiveRivers’ diverse clientele, AI-based app development could provide their clients with more adaptive, intuitive, and secure applications, aligning with evolving tech demands.
